Important notification to customers
December, 2022
Announcement for Trademark Infringements
It has been confirmed that the following products branded "New Albion" marketed by "Tokyo San-Esu" via "Interjet Inc." infringe on the trademark of Sugino Engineering Corporation registered in Japan.
Since around 2020, the products were sold at shops or via internet.
New Albion SC Crankset with guard
New Albion XDD Crankset
New Albion XDT Crankset
These cranks bear our trademark (called "Crown S mark") around the pedal hole on the back, as shown in the photos below.
The "Crown S" is the trademark of Sugino registered in Japan under trademark registration No. 4709513.
・・・・・Excerpted from Trademark Register・・・・・
・・・・・Photos of the infringement (front) ・・・・・
*"New Albion" mark on the front of the right crank
・・・・・Photo of the infringement (back)・・・・・・
*The registered trademark of Sugino around pedal hole
We have no association with New Albion and absolutely nothing to do with their products
regardless of presence or absence of our trademark.
Also, the similar products are being sold on overseas websites, such as Merry Sales Co., Rivendell Bicycle Works. The act of importing these products into Japan for personal use is also deemed to be an infringement of trademark right and subject to the criminal punishment. We will take legal action against manufacturers and distribution channels of such infringements as soon as we identify the infringers.